As our audience is 15 year olds plus, with the main targets being those of about 16-24, we would need to appeal to the younger generation mainly. We have done this in the following ways:
The story contains a lot of enigma code (e.g. why is the antagonist picking those
items in particular to put in the bag. It ends on a cliff hanger which would make them want to watch more. However, a criticism here would be that the story is not clear enough.
There is a hint that there might be relationships and a love interest involved as the girl gets out of the car of what we assume is her boyfriend, this is always a popular theme amongst teenagers.
The mis-en-scene combined with interesting shot angles has created a ‘good, pacey atmosphere’ (class evaluation) which would attract people’s attention.
The music is contemporary and would appeal to a younger audience.
Our opening is action-packed and fast paced (with the short shots and rushing character which sets up the rest of the film well and wouldn’t make our audience bored. There is also a shock moment when the girl looks in the mirror,
this aims to make the viewers jump and increase their adrenaline levels. We have related to the teenage side of our audience by having the teenage protagonist coming home drunk (an experience many of the viewers will share).
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