Friday 24 April 2009

Keira's Evaluation - Section 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?
Thrillers are well known in the world of film for particular distinguishing attributes that set them apart from, say, a romantic comedy. For example the typical aspects of mis-en-scene usually follow these rules: lighting is low key, utilising greens, blues and greys to create a grim, bleak atmosphere (a good example being ‘The Matrix' shadows are often used as they can communicate a feeling of intimidation or threat to the audience.
Our thriller opening was set at night – immediately limiting the amount of light we had to film with. We tried to make the lights inside the house slightly dimmer than they normally would have been to keep with the conventions of thriller – using a filter over the redhead and picking which lights to turn on very carefully. We chose not to use any coloured gels (e.g. blue or red) as we felt these were not appropriate to the scene taking place and would only detract from the realism of our piece. Our class evaluation mostly stated that the lighting was ‘effective’ and ‘relevant’ although a little dark in some places.

The sound accompanying the action in a film can hugely affect the atmosphere and immediately alter the genre under which something falls. With diegetic sounds the main conventions are that dialogue is spoken clearly so the audience can follow the story but typically the male characters will have quite deep, intense voices. Louder noises (e.g. explosions, gun shots, screams) will usually be emphasised to create as much effect as possible in order to shock. Diegetic music if used will normally be of a popular song so that the audience can relate to the character (e.g. in ‘I Am Legend’ the protagonist often sings and plays a well-known Bob Marley song. Although this is not a traditional thriller-esque piece of music, it adds a sense of familiarity and involvement for the audience and when put against the zombie backdrop becomes quite chilling). As for non-diegetic sound, thrillers are synonymous with mostly orchestral music – ranging from the screeching, sudden and sharp sounds created by a violin in ‘Psycho’ to much more resounding, beautiful drawn-out chords that can provide an appropriate backdrop for a more sad moment. In scenes of pure action, however, it is more likely to hear computer-generated music with a combination of a lot of different instruments (almost always involving a drumbeat throughout to build tension).
In our piece, we have put a lot of emphasis on non-diegetc sound, with the background noises hardly noticeable through the music over the top. We did this to demonstrate how the antagonist would be feeling at this point – barely aware of other things going on around him as he struggles to do what he needs to do in what he knows is a limited time (we didn’t take the sounds out completely though because we still wanted it to be realistic). The music we used was done by a friend of my family who creates soundtrack music in his spare time. It wasn’t made specifically for our opening, yet we felt it fit the atmosphere perfectly; our class seemed to agree, giving very positive comments such as ‘music really worked’, ‘kept atmosphere going’. It is fast-paced, starting slower and building throughout gaining more musical motifs as a counterpart to the original melody. The instrument used is a keyboard (one with the ability to cheat a lot of other instruments’ sounds) and the music sounds quite modern. We chose to start it on the second shot as this is when he first enters the house and when the real action begins; it decreases in volume when the girl comes home to show that the man needs to be quieter, but then slowly builds back up towards the end. When the title of the film comes up the music changes to signify the end of the opening sequence, and to add interest to the title.

Speaking of titles, they too are something to take into consideration when creating the opening to a film dependant on the genre. There are a variety of different ways to present the title/credits to be thought about. For example, they can be completely separate from the opening, - either on a simple black screen or set against their own mini narrative which is related to the main story in some way. An excellent thriller example of this is in ‘Se7en’, (youtube clip 1). This is a useful device for filmmakers as it sets up the atmosphere for and gives you a feel for the rest of the film, even though it’s not always directly related. It also works well if you have a lot of credits to fit in so that the audience’s interest is sustained. Another interesting way of presenting credits is to incorporate them into the mis-en-scene (perhaps on books, written on walls etc.) this can be seen here, taken from the film ‘The Matrix' (youtube clip 2). This is less commonly seen in thrillers as it can be quite comedic, though if done well can be highly effective also.
We chose to put our credits layered over our opening as we didn’t want to interrupt the action. They are quite small and in the corner of the frame so as not to distract from what is happening, we also chose which shot to put each name on carefully so as not to ruin a really interesting or important parts of the opening.
Our title comes at the end of our sequence and is set out as having one word on each slide separated by shots we filmed of a clock (relating to the title – ‘No Time For Goodbye’). These shots are very quick and only give the viewers just enough time to take in what the slides say before cutting to the next (to sustain the tension). The font is fairly ordinary and coloured white on a black background as we didn’t want to seem to cliché by using a traditionally thriller-esqe font or the colour red but still wanted it to stand out.
The text itself jolts slightly and moves (we took the basis of this idea from ‘Se7en’) as we thought that was more intriguing and appropriate than a static, straight-forward title. The comments we got for the titles were along the lines of ‘cool and different’, ‘appropriate to piece’; although some people said they didn’t notice the credits. Had we had longer for the whole opening (say 5 minutes rather than 2), we would have definitely considered putting the credits and title in their own narrative as this may have improved the atmosphere. However, with that there would have been danger of trying to over-do it and making it look too complicated which would given less time for editing our actual footage (which is more important to us).


Costume and makeup can also be extremely important in creating effective characters with a possible need for realistic injuries or diseases etc. As with most genres, in thriller films the costume of a particular character can tell the viewers a lot about them – perhaps using darker colour for the antagonists and brighter, less threatening colours for the protagonists.
Not only this but the appearance is the soul thing upon which most people first judgements are made. This is utilised in the film world by shaping viewers’ perceptions through their style: do they look rich/poor clean/untidy trustworthy/deceptive. This can be particularly useful in thrillers that involve some sort of twist (as is common). For example, in ‘The Others’ the protagonist appears to be a perfectly innocent woman – she is attractive, dressed in reasonably smart clothes and is always looking washed, neatly and respectable. Stereotypically this suggests she can be trusted an so, as viewers, we have been lead to believe she is the victim of the scenario; however, at the end it is revealed she is to blame for the death of her children – completely flipping our perceptions around.

The costume for our protagonist stuck to the traditional conventions in that she wore a red dress – this both signified the fact that she had just been to a party (hence the drunken state) and, on a deeper level, that she was in potential danger. Moreover, the bright colour hints that she is the ‘good’ character. The antagonist on the other hand wore darker clothes and had a covered face (adding a sense of
mystery) – this was both for the purpose that he was committing a criminal act and needed to stay unknown, but also because this character will return later in the film, but the audience aren’t supposed to know it’s him until the end – therefore, he needs to be disguised.

Another important aspect of all film is the performance elements. The reason this may be particularly relevant to the thriller genre is because the audience need to become involved enough in the story to care what happens and form an emotional attachment – wanting the protagonist to succeed at the end. The antagonists have to be believable, threatening and in most cases frightening for a story to be successful enough to sell to today’s market. This believability is strongly liked with special affects and stunts, which are becoming increasingly popular due to society being more and more difficult to shock (something which is often very appropriate for thrillers). These kinds of cinematic techniques are usually seen in action thrillers, and they add a pace and thrill to a story that could otherwise be considered boring.
Obviously our budget for the opening was limited (non-existent, in fact) so creating realistic special effects would have been a lot harder and would have most likely ended up looking cheesy and fake. For this reason, our group chose a storyline that
wouldn’t involve a need for fancy tricks and instead communicated meaning through types of shots and mis-en-scene. Also by using no dialogue and mostly short shots we managed to limit the skill needed for acting down so that it wouldn’t affect the quality of our opening too much. However, the only affect we added to our shots was to make it clear that the protagonist is drunk when she comes home; almost every evaluation sheet filled in by our class commented on this effect, saying it was ‘good’ or ‘clever’.

Keeping the viewers interested in the film is possibly the most important thing to consider when creating a thriller. This can be done by giving the audience just the right amount of information – giving too much away will make the conclusion predictable, yet making the story too difficult to follow will automatically bore the majority of the public. Therefore, a choice between restricted and unrestricted narration is a key thing to consider; the more popular in thriller convention terms being restricted. This means that the viewers are only allowed to know the same amount as the main character(s) making you both identify with them more and be less likely to expect a twist in the plot. A good example of restricted narration is ‘Memento’, in which the protagonist experiences severe memory loss. The film has been edited in such a way that the viewers only see the parts of the action as he remembers them – switching between the chronological beginning of the story and the end, working towards the middle where the resolution takes place. This film is also an excellent example of enigma code – the way a story creates questions throughout the film (but particularly in the opening) to be answered later in the film; this is possibly the most important technique in sustaining viewers’ interest. Here is the opening sequence to ‘Memento’ (youtube clip 3).
In the first minute (or so) clear questions have been established: Who is the man holding the Polaroid? Why is the photo significant? Whose blood is on the walls and why? Who is the man on the floor? Why is everything moving in reverse? Etc. It’s such a shocking opening that you are immediately drawn into the story.
In our opening, therefore, we have raised enigma code by having no dialogue to explain what is happening (as it wasn’t needed). Also, the viewers ask questions such as: Who is the man breaking in and why? Why is he putting clothes in the bag – if he was just stealing things why would he choose things of such little value? Where did he hide when the girl came home? What’s their connection to each other? What happened after she left the room? Our aim was to leave these questions open to be resolved later (although we aren’t making the rest of the film). In our evaluation from the class this seemed to be the weakest point, however, as most people seemed unsure about where the storyline would go or how the film would continue: ‘plot a bit unclear’, ‘would have needed more after when it ended to make sense’. Evidently we have perhaps over used enigma code and it would have been better to wrap some things up more clearly before the end of our section.

Iconography is a very useful tool for making the genre of film clear. The kinds of iconography that have become synonymous with the thrillers are things such as guns, blood, knives, shadows, streetlamps, bars on windows, confined spaces, running water, covered faces etc. all of which aim to create a mysterious atmosphere or shock in some way. In our product we didn’t want to be cheesy by the antagonist having a gun just for the sake of it or using blood and violence where it wasn’t necessary; but we did stick to this iconography with the lack of light and enigma surrounding the man. One of my favourite shots is the one in the sequence of ‘door-opening’ shots, where he opens the bathroom door and we had angles the camera to film only his reflection in the door of the shower as this adds quite an eerie twist to what could have been a fairly simple and boring shot.
Lastly the setting of thrillers can vary widely depending on the story, but they tend to involve dark places, woods, police stations, crime scenes or threatening environments. However as the opening of the film was merely to set up the narrative we did not involve these sorts of places in our product. Moreover, we wanted to put across the point that sometimes your own home is not a safe place to be, and that is possibly more unsettling than any other kind of setting. This was recognised by our class, most comments using the word ‘appropriate’.

youtube clip 1:

youtube clip 2:

youtube clip 3:

Keira's Evaluation - Section 2

How does your media product represent particular social groups?
The main social group to consider with our product is probably the difference in gender representation – we have made the female the victim and the male the intruder - a stereotype in itself. The girl is a typical victim in the way we have made her seem vulnerable (for example, the shot when she thinks she’s seen someone in the mirror and is momentarily frightened). Her costume consists of a dress and high heels which, again, make her appear more the girly, ditzy type than if she had been wearing jeans and a t-shirt. However, as a group we would argue that this was more to show the audience she had just been out with friends or at a party rather than to point to the fact she is a female victim (although that was also considered at the time of choosing costume). Her facial expressions add to the traditionally
feminine image in that she either seems confused or scared throughout, not acting logically and even laughing at herself at one point (when she feels foolish for thinking she’s seen someone in the mirror. Most of the shots of her are at eye level (though many are even point of view) because we expect the females of our audience to relate to her in some way and to feel the tension she would be feeling. Having said all this about her being the victim, however, for the rest of the film she is the protagonist (a fairly well-off, successful woman) which would put an entirely different spin on her character and if we were filming the rest of it we would alter the way we presented her to show she’s changed as a person since this night.
The male intruder is represented as being more focussed, stronger and far more threatening. Obviously we wanted him to be like this so that the audience would understand that he poses some kind of threat to the girl, rather than it appearing he was friendly. We did this with the music by starting it as soon as he entered the house as though it was his theme tune in a way – using the pace and the strong beat to punctuate his fast, urgent movements. The shots he is in are cut short and switch between different places rapidly. We left out unnecessary bits of movement between doors and around the room so that the audience were focussed on the action and so that the character seemed to know what he was looking for more (making him seem more intelligent than the girl). He is wearing dark clothing, to signify some toughness about him and kept most of his face covered for mystery. His movements are precise and steady (whereas the girl’s were uncertain and wobbling) to show a distinct
difference in the two characters. Another technique we used is to shoot many of the shots from a low angle (e.g. the second one in which he comes through the door and the part where he is packing the bag) as well as many of the shots being closer in than with the female character, so he filled more of the frame - making him look more intimidating to the viewers.
Another large social group we have targeted in this sequence is teenagers. The girl is supposedly 17/18 and has just returned from a party in a drunken state. This is a highly stereotypical representation, but is nevertheless true to the character and appropriate to the situation – it is a perfectly plausible reason for why she would be returning home late at night and not be aware enough of what’s happening to use common sense. We showed that she was drunk by using a series of point of view shots
with a handheld camera, where we literally just stumbled around whilst filming to give the desired effect. In post production we also added an iMovie effect called ‘ghost trails’ which gave the slower dragged out movement. She also walks unsteadily and looks generally not completely ‘with it’ and aware of what’s going on. The least obvious of social groups to discuss is that of white middle class Britain. We have only really shown this in the décor and size of the house, the girl’s costume and the fact the family seem to have a lot of material possessions. But this social group, in this section of the film, has still been represented as being fairly careless (girl coming home so late, the parents not being there etc.); however we have only really chosen this group as the focal point as that is predominantly the audience for the film and they need to be able to relate.

Keira's Evaluation - Section 3

What kind of media institution might distribute your media product and why?
There are three main stages to making a film: production (the filming, editing etc.); film distribution (dealing with the licensing, publication and printing of the film) and film exhibition (showing it to the general public). There is an abundance of different film developers in the UK alone, and the process of choosing a definite company would be lengthy and difficult. However, the first thing to decide would be where the film would be shown depending upon the type of film you’ve made and who its audience will be. For our film we think it would be most realistic to publish a small section (e.g. the opening, or a section from the middle) on the internet as a free download and asking the viewers to leave comments and rate as to whether they would pay to see the film in a cinema. This is because we believe the storyline has blockbuster-style film potential in its themes and style (detective story), but as new filmmakers it would be unlikely that any distributors would agree to a deal without us having provided some evidence that it would make any money. After securing this, we would attempt to make a deal with the
mainstream film distributors such as Lionsgate or Twisted Pictures (known for the thriller horror genre), or somewhere like New Line or Sony Pictures which deals across all film genres. The reason I mention New Line in particular is because we think our film would have a similar audience to that of ‘Se7en’ – it being a detective thriller with a twist in the storyline. We think that our film has potential to be taken on by one of these distributers because the themes and issues explored are similar to those in many blockbuster films, although not exactly the same. Obviously, there would still be a lot of discrepancies to be ironed out before it could be a truly successful storyline. We do not think our film would fit into the independent or art house scene as it would not be made in a stylised, artistic way.
If our film was taken up by one of these companies, they would then purchase the legal rights so they can begin distributing the product by making deals with exhibitors – it would be their responsibility to make sure the film is seen. This is where having a well established distributor would be of extreme use; cinema chains are more likely to take on a film if a reliable company which has fronted successful films in the past is selling it to them. It would be important to ensure that the release of the film in cinemas was not at the same time as another film of the same genre and similar themes, so as not to create competition. It would be useful to release it at a time when there are most people going to the cinema (i.e. school holidays, bank holidays etc.) and I think the best season would be autumn as the weather isn’t too cold that it means people just want to stay in, but not too warm that people don’t want to be sat in a cinema for the evening. The best day seems to be Friday for film release dates as that’s when most people want to go to the cinema – relaxing at the end of a hard working week.
I would want the marketing to predominantly be done through trailers (cinema and TV) as that is the most classic and effective form of distribution. The internet would be a very important tool in distribution as that is increasingly becoming (if it’s not already) the most popular piece of technology used by the majority of people in the UK. This could be utilised through online forums, trailers on YouTube and advertisements on certain websites (e.g. Facebook, Bebo, Myspace and other online social networks) that would all increase publication of the film. The style of film this would be wouldn’t suit having ancillary markers (such as merchandise which goes with the release) nor video games being made based on the plot as it would not become a franchise as it is just a one-off detective thriller.
Obviously all these kinds of decisions would primarily be considered by the distributor.
However, if it turned out the film would not be well received in the cinemas by the general public, the other option to consider would be selling the rights to a channel like Sky or Channel 4 so the film could be shown on television. Although this would obviously not make it as successful as going to the cinema, it would definitely be something to consider in the face of poor reviews from the free download.

Keira's Evaluation - Section 4

Who would be the audience for your media product?
We have decided the audience for our film would be both genders (holding stereotypical appeal for males with the action and thriller aspects, but by having a female protagonist this may attract more girls/women to want to see it) - we would ensure it was marketed to show both sides of this. We think the certification would be a 15 because it wouldn’t be violent or graphic enough to be an 18, but the storyline would be quite complicated and would include mild violence and language, which seems to fit the 15 classification best. (For full details, please see http://www.bbfc.co.uk/classification/c_15.php). I think our audience would
have enjoyed thriller films such as ‘Se7en’ and ‘Donnie Darko’ because they have similar themes. ‘Se7en’ in the way that it is a detective thriller where the audience have to try to figure out the story has it goes along, using restricted narration so they only know as much as the main characters. Also in this film, there is a juxtaposition of the two protagonists in their general lifestyle as there would be in ours. I also suggest ‘Donnie Darko’ as it has a teenage lead which relates to a similar audience.

Keira's Evaluation - Section 5

How did you attract/address your audience?
As our audience is 15 year olds plus, with the main targets being those of about 16-24, we would need to appeal to the younger generation mainly. We have done this in the following ways:
The story contains a lot of enigma code (e.g. why is the antagonist picking those
items in particular to put in the bag. It ends on a cliff hanger which would make them want to watch more. However, a criticism here would be that the story is not clear enough.

There is a hint that there might be relationships and a love interest involved as the girl gets out of the car of what we assume is her boyfriend, this is always a popular theme amongst teenagers.
The mis-en-scene combined with interesting shot angles has created a ‘good, pacey atmosphere’ (class evaluation) which would attract people’s attention.
The music is contemporary and would appeal to a younger audience.

Our opening is action-packed and fast paced (with the short shots and rushing character which sets up the rest of the film well and wouldn’t make our audience bored. There is also a shock moment when the girl looks in the mirror,
this aims to make the viewers jump and increase their adrenaline levels. We have related to the teenage side of our audience by having the teenage protagonist coming home drunk (an experience many of the viewers will share).

Keira's Evaluation - Section 6

What have you learnt about technologies from the process of constructing the product?
For filming in the main task we used a camera, tripod, redhead light and a large torch.
As we have used all these in the preliminary exercise we knew how to operate this equipment, though there were still things to be improved upon. For example, the white balance was better in this task – we learnt from last time when there were a few off-colour shots that sometimes spoiled the effect. We also learned to use the
focus more effectively (particularly in more dimly lit shots) and always made sure the camera was set to automatic rather than manual – our storyboard didn’t require any strangely focused shots). We always used the correct terms (‘Speed’, ‘Action’, ‘Roll over’, ‘Lights on/off’, ‘Cut’) during filming to ensure that everyone knew what was happening and to abide by health and safety. The process of starting and stopping recording on the camera is fairly simple, and when we had time we watched the shots we’d just filmed over using the playback option; however we were always careful to get the tape back to the right place before recording again in case it went over our other footage. We found the tripod very useful as it
is simple to use and effective in holding the camera steady at any height or angle you require. For some shots, however, this wasn’t appropriate so we had to rely on holding the camera steady ourselves which isn’t always easy – particularly when you are at an odd angle or in an uncomfortable position.
For the editing we used iMovie and LiveFont. Finding iMovie the easiest to use by far, this is the editing programme we chose for cutting and putting together our shots. I personally had a much bigger part in editing than last time, which meant learning more of the processes. It was very easy to pick up quickly, and I found learning to use the special visual effects very enjoyable. We didn’t put in any fancy shot transitions, as our story doesn’t require the passing of time and is set in chronological order one after the other. We also felt some of these transitions would make the action seem less realistic and often comedic, which is definitely not the effect we wanted. However, as I have previously mentioned we did use ‘ghost trails’ which was perfect for the ‘drunk’ shots and we also had to speed one shot up so that we saved time. Our music was on a cassette tape, so we also had to learn how to transfer this on to the computer using a recording machine that was connected which, again, was a simple process once we had been shown how to do it. After all our shots had been edited together with the sound we just had to do the titles, with which we decided to use LiveFont which seemed to be the best option for creative credits. Again, this meant learning how to use the programme (which we were half taught and half figured out for ourselves) and we were altogether happy with how they turned out.
I have mostly learnt that practise is the most important thing in learning how to use various equipment, and it’s far easier to understand when you physically do it yourself rather than just watching someone else.

Keira's Evaluation - Section 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
The main things I have learned are:
· Always carefully plan everything to the last detail as being organised saves a lot of time and allows you more time to experiment and re-film things if you need to. It is good to have schedule before you start to film so everyone is clear what you’re planning to get done that day; storyboards are an extremely useful tool for this – our storyboard this time was far more detailed and this helped no end.
· Film as many shots as is possible for each one as there are always things that can unexpectedly be wrong that you haven’t noticed, and it’s good to change the angle and shot size frequently just in case there is one which looks much better.
· In your complete film, the more interesting the shots the better it is to watch (to a certain extent) so I’ve learnt to be more creative when framing and composing shots. (My favourite 3 shots are here:



because they are inventive and add an eerie atmosphere).
· Music can add a lot of effect. We didn’t use it in our preliminary exercise, as the dialogue was very important and as it was set in a police station there wouldn’t have been any diegetic music; however, an underscore appropriate to the atmosphere could have worked very well. I have learned to always try music (particularly at key moments), but to be careful not to get too carried away with it.
· Lighting is something our group has had the most problems with. As both our exercises needed to be filmed in the darkness it was difficult to strike a balance between making the action visible and in-focus, and making it clear it’s nighttime. I think this has improved since our first exercise enormously as our shots are a lot clearer, but this is one of the things we could still get better at.
· Our continuity editing, according to our classmates, has always been a strong point. Though still this has improved through practise and particularly as we didn’t film everything in our thriller opening on the same day – we learned to have to make everything look exactly the same as previously. There is quite a lot more match-on-action in this product that our last as it’s longer and we decided to include a wider variety of shot sizes and angles, making the match-on-actions more interesting. As there is no character interaction, the 180 degree rule did not come into our opening very much; however, we were careful not to film the same character from 2 different sides in a row so as not to cause confusion. There is a sequence in the middle of our opening which uses parallel editing which we didn’t get a chance to use before. This was fun to put together and increased the tension very well as the man is still in the house and the girl starts to walk up the drive; this is another thing we have progressed to since the preliminary exercise.The final thing that I personally have learnt is to keep things simple. It is easy to get carried away with plotlines and messages you want to communicate and over-complicate things (often making them difficult to follow, meaning the audience loose interest). I have learned not to labour too much over the editing, and it is always best to ask the opinion of others as you can often get too caught up in your own work to notice little things that are out of place.